Constraints Analysis in Production and Marketing of Organic Vegetables Using Garrett’s Ranking Technique

The present study focuses on livelihood status of organic vegetable growers as an integral part of rural society, hence the research objective was formulated to study the constraints faced by vegetable growers in production and marketing of organic vegetables. Study was conducted in the Akola, Amravati, Yavatmal, Buldhana, and Washim districts of Western Vidarbha region of Maharashtra state in the year 2021 with 240 respondents. Garrett’s ranking technique was used to study the opinions of the farmers regarding the major constraints associated with production and marketing of organic vegetables. The organic vegetable growers reported major constraints that were being faced by them during production in the study area were lack of published information regarding various practices of organic vegetable farming with Garrett’s score 57.80 followed by shifting to pure organic farming is a very time consuming and labours methods with Garrett’s score is 54.22 and during marketing of organic vegetables lack of marketing facility for organic produce with Garrett’s score 54.87 rank first followed by lack of bulk local demand for organic vegetables with Garrett’s score 53.87. These factors highlight the weak links, which need to be strengthened for promoting organic farming.