The Market Share Growth of the Paddy Seed in Bhoodan Pochampally Market of Yadadri Bhuvangiri District in Telangana

Before Independence in 1925 Royal Commission on Agriculture was involved in the production and distribution of seeds and quality, improved seeds were imported from Australia, the UK, USA, Germany, etc., until 1939. Later on, the National Seed Corporation (NSC) was established in 1963, and the Indian Seed Act was enacted in 1966, which resulted in the production of quality and improved seeds with proper seed certification and standards. Rice is the chief crop grown in India with a total cultivation area of 44 Mha and total production of 117.47 MT. A study was organized to examine the market share of paddy seed in the Bhoodan Pochampally market and Yadadri Bhuvangiri district in Telangana. The study is based on primary data, which was collected from distributors and farmers through a pre-tested interview schedule, and secondary data, which was collected from the district department of agriculture, the district planning and statistical office, and various websites. Among those 4 mandals, 5 villages from each Mandal that means 20 villages were selected randomly for data collection. Form every village, 10 farmers were selected randomly. Out of the total 200 farmers, marginal farmers (up to 1 Ha) were12%, small (1 to 2 Ha) were 37%, semi-medium (2-4 Ha) was 29%, medium (4-10 Ha) were 16% and large farmers (above 10 Ha) were 6%. It was found that among the three types of paddy, open-pollinated paddy has the highest market share in the market area, i.e., 12,95,000 kg (79 percent), followed by research paddy, i.e., 1,95,650 kg (12 percent), and hybrid paddy, i.e., 1,55,750 kg (9 percent) in the market area.