IDEAS home Printed from https://ideas.repec.org/a/ags/ajaees/367424.html
   My bibliography  Save this article

Consumers’ Opinions and Constraints towards Buying Jute Products in Jalpaiguri and Ludhiana District- A Comparative Study

Author

Listed:
  • Singha, Sayan
  • Rathore, Rakesh

Abstract

The study was undertaken in Jalpaiguri of West Bengal and Ludhiana districts of Punjab, India. The paper analyse the consumers’ opinions and constraints faced by them towards buying Jute products. A total of 100 consumers respondents were selected randomly comprising 50 from each district. Multistage sampling was used to select respondents. A paired t-test and factor analysis were used to statistically analyse the collected data. The findings of the study shows that there are statistical significant difference in awareness and opinions of the rural and urban consumers towards buying of Jute products. Two important factors safety of the environment and Jute products are fashionable and quality products were found. The Garret ranking technique was employed to analyse the constraints faced by consumers. The results shows that lack of information, followed by poor after-sale service, and unavailability of jute products are important constraints faced by consumers when buying jute products.

Suggested Citation

  • Singha, Sayan & Rathore, Rakesh, 2023. "Consumers’ Opinions and Constraints towards Buying Jute Products in Jalpaiguri and Ludhiana District- A Comparative Study," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 41(4), pages 1-6.
    • Handle: RePEc:ags:ajaees:367424
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/367424/files/Singha4142023AJAEES97046.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajaees:367424. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://journalajaees.com/index.php/AJAEES/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.