Factors Constraining Farmer’s Adoption of the E-National Agriculture Market (eNAM) in Sultanpur District of Uttar Pradesh

The study attempt to analyse the constraints faced by the farmers and traders in the adoption of eNAM in the Sultanpur district of Uttar Pradesh. Data were collected by personal interview with 90 farmers and 30 traders in the district as the survey schedule were prepared. The methodology were used to analyse the constraints faced by the farmers and traders in the adoption of eNAM is Garrett’s ranking technique in terms of ranks and total mean (score). This study reveal that major constraints faced by the farmers in the adoption of eNAM were they need cash payment to meet immediate expenses (I), strong trust in physical presence for selling (II), problems regarding receiving payments for produce, and lack of faith on the online transaction(III), difficulties in the online payment process(IV), Farmers were uncomfortable using technology/computers(V), digital payments were a barrier in repayment of informal loans taken (VI), etc. in case of traders the major constraints were faced by them in the adoption of eNAM i.e. high transportation cost(I), management problems of produce unsold (II), complaints settlement(III), fear of invasion by large traders (IV), insufficient number of computer operators (V), difficulty in getting a license (VI), etc. were the major constraints which had a great impact in adoption of e-NAM among farmers and traders. Therefore government should take some steps regarding the awareness of farmers that they faced significant challenges due to complicated and time consuming methods of trading in the eNAM system.