Problem Identification of Groundnut Cultivation in Bhadthar Market of Devbhoomi Dwarka District, India

The study was aimed on “Problem Identification of Groundnut Cultivation in Bhadthar Market of Devbhoomi Dwarka District”. The study type was descriptive research. Since groundnut was the most important crop farmed in the area during the Kharif season, the study was primarily focused on groundnut. The research was carried out in Bhadthar, Bhinda, Movan, Golan Sherdi, and Thakar Sherdi villages of Khambaliya Taluka in Gujarat's Devbhoomi Dwarka District. The primary data were collected from 150 respondents from the previously mentioned villages. To meet the study's objectives, both primary and secondary data were collected. The primary survey was carried out with the help of a Semi-structured Schedule. Groundnut farmers' major problems were the high input cost followed by diseases like rust and tikka disease, wilting, seed rot, and yellowing. The retailer’s suggestion was the highest influencing factor followed by a farmer’s/friend’s suggestion, demonstration, farmer meeting, exhibition, leaflets, TV advertisement, poster, wall paintings and jeep campaigns, which influence the farmer’s purchase decision of pesticides followed by the farmer/friend’s suggestion and demonstration.