A Study on Socio-Personal Profile of Daesi Input Dealers

The present study was conducted in Kolar district of Karnataka during the year 2021. A total of 90 input dealers who have undergone DAESI training programme were purposely selected. Data was collected through pre – tested interview schedule and analyzed through frequency and percentage, mean and standard deviation, indices and correlation. The results from the study indicated that, majority 63.33 per cent of the input dealers belonged to young age group category (18-30 years), high majority 96.67 per cent of the input dealers were male respondents and 03.33 per cent of them were female. More than half 53.33 per cent of the input dealers educated up to graduations and above. Whereas occupation of the input dealers, about 40.00 per cent of the input dealers primary occupation was agriculture and secondary occupation 26.67 per cent respectively. Annual income of the input dealers, indicted that nearly half of the respondents (46.67%) annual income was 0-1, 00,000. High majority 95.56 per cent of them were retailers, 03.33 per cent of them were wholesalers and 01.11 per cent of them were retailers and wholesalers. The results from the study also concluded that, high majority of the respondents were retailers (95.56%), and 03.33 per cent of them were wholesalers followed by retailers and wholesalers (01.11%). Majority 64.44 per cent the input dealers sold seeds, 46.67 per cent of them sold fertilizers, 41.11 per cent of them sold agriculture implements, 28.89 per cent of them sold pesticides and 10.00 per cent of them bio-fertilizers. More than half of the respondents (53.33%) belonged to medium level of social media participation. Nearly half of the respondents (46.67%) belonged to medium level of source of information. Cent per cent of the respondents belonged to high level of achievement motivation.