IDEAS home Printed from https://ideas.repec.org/a/ags/ajaees/367041.html
   My bibliography  Save this article

Comparative Analysis of Entrepreneurial Orientation and Perceived Gains in Marketing of Farmer Producer Company Shareholders of Kerala, India

Author

Listed:
  • Ajith, Akhil
  • Binoo, B. P.

Abstract

The study conducted among FPC shareholders of the state of Kerala in India, aimed at understanding their entrepreneurial orientation and perceived gains in marketing because of their membership. The relationship between selected variables and socio-demographic variables was also analyzed. For the purpose of the research 126 shareholders were selected from 30 organizations in different geographical regions of the state. The overall entrepreneurial orientation was found to be 74.60% and perceived gains in marketing were found to be 65.36%. Comparison shareholders from different geographical regions of the selected variables revealed that entrepreneurial orientation and perceived gains in marketing were low for shareholders in the Northern region of the state. A positive correlation of entrepreneurial orientation with age and annual income suggested that training must be focused on young shareholders belonging to low-income categories. Marketing of all marketable surplus was difficult due to the limited nature of crops considered by the Farmer Producer Companies. However, they appreciated the easiness in the marketing of their produce through FPCs. The education level of shareholders also had a positive impact on their perception of gains in marketing.

Suggested Citation

  • Ajith, Akhil & Binoo, B. P., 2022. "Comparative Analysis of Entrepreneurial Orientation and Perceived Gains in Marketing of Farmer Producer Company Shareholders of Kerala, India," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 40(9), pages 1-6.
    • Handle: RePEc:ags:ajaees:367041
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/367041/files/sciencedomain%2C%2BAjith4092022AJAEES88361.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajaees:367041. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://journalajaees.com/index.php/AJAEES/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.