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An Analysis of Online Purchasing Meat Products in Coimbatore City

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  • Ukesh, M.
  • Chandrakumar, M.
  • Rohini, A.
  • Vanitha, G.

Abstract

The study aimed to examine various factors influencing the purchase decision of respondents about meat products through online-based platforms. Primary data has been collected from 100 respondents through interviews using a well-structured questionnaire from various zones of Coimbatore district in Tamil Nadu. Factor analysis is used to know a clear picture of major influencing factors used as a deciding parameter for the purchase of meat products through online-based platforms. From the study, the respondents are nowadays shifting to online purchasing of meat products because of their working patterns, and some factors like saving time & effort, convenience, COVID-19 pandemic situation, etc. also influence their decision of meat purchase.

Suggested Citation

  • Ukesh, M. & Chandrakumar, M. & Rohini, A. & Vanitha, G., 2022. "An Analysis of Online Purchasing Meat Products in Coimbatore City," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 40(8), pages 1-6.
    • Handle: RePEc:ags:ajaees:367017
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