A Study on Motivational Factors and Economic Activites of Shg’s in Andhra Pradesh, India

To Empower women and to alleviate poverty in the society SHGs are considered as an important strategy. The present study is exclusively about the empowerment through their entrepreneurial activities of women in East and west Godavari districts of Andhra Pradesh through the self-help groups is the objective of this paper. SHG’s play a very important role in improving the socio-economic conditions of women by developing savings and thrift habit, by providing them micro finance at the time of needs and also encouraging micro entrepreneurs. SHGs Bank Linkage Programme is one of the several alternative channels of financial inclusion which help extensively to strengthen the poor specially women folk. Through SHGs, women in rural areas are able to feel financial secured. They come forward by doing economic activities with self-employment like petty shops, tailoring, flower vending, embroidery work etc. The results of the analysis revealed that Economic activities like tailoring and selling of ready- made garments and sarees are mostly carried by women of SHG’s. SHGs have organized many programmes relating to awareness of health and hygiene issues, importance of education for their children, acts pertaining to the safety of women etc.