Digital Agri-solutions and Advisory Services in Indian Agriculture amidst COVID 19 Pandemic

The study aims to focus on the effect of COVID 19 on Indian agriculture and food systems in India. Approximately, 14 million to 22 million people faced dangerous poverty across the globe and many low- and middle-income countries have to witness about 25% fading in agri-food exports. Negative effect of COVID 19 created temporary restrictions in physical movement which ultimately made the communication delay in many functionaries involved in Farming. Henceforth, there existed a communication gap among the farmer groups. The dynamic roles of Information Communication Technology in different sectors made agriculture a stable domain. The study followed purposive sampling and secondary data collection. The mobile app erections were created to bring farmers, distributors, and producers together to collect valuable data, observe fields, and manage crops in order to improve the processes. In the light of our investigation, we conclude that Information Communication and Technology is highly necessary to fill the gap in receiving the advisory services for farming community and advices related to supply chain management. Providing farmers with useful and practical agricultural knowledge can help them build their businesses and, in turn, give a positive view of the country. This paper delivers visions into how Information Communication and know-hows can promote in solving the agri and allied sector related glitches like soil degradation, excessive water, emissions, pollutions, the market place, etc.