Evaluating the Adoption of Agro Advisory Services Disseminated through the Interactive Information Dissemination System in the State of Telangana, India

The study was conducted in erstwhile Nalgonda and Khammam districts of Telangana state, where pilot testing of the Interactive Information Dissemination System was conducted during year, 2013. The present study adopted Ex-post facto research design and one hundred and twenty respondents were selected by following simple random sampling method, at the rate of sixty from each identified district. From the results of the revealed that, greater majority of the registered farmers belonged to the middle age, had high school level of education with medium level of farming experience. It was also observed that, 56.67 percent of the farmers had medium level of Information acquisition behaviour, high innovativeness and registered farmers (66.67%) used to visit KVKs for agriculture information. Further, an attempt was made to find out the factors contributing for adoption of agro advisory services and it was observed that, level of education, annual income level, level of farming experience, level of socio-political participation, information acquisition behavior, use of ICT tool, innovativeness and access to KVKs were found to be the contributing factors for adoption of the agro advisory services by the farmers. The services of the IIDS helped farmers in getting real time and personalized agro advisory services 24X7 and also facilitated them in sharing their success stories with their fellow farmers.