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Pro-Agripreneurial Factors for the Formation of Agri-startups in India

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  • Vijayan, Bhagya
  • Shivkumar, P. Sethuraman

Abstract

India has one of the largest Startup ecosystem in the World catering to approximately 10,000 Startups spanning from IT, finance to services. Since 2015, India’s startup ecosystem has steadily matured with the startups diversifying their focus across a myriad of economic segments and has embraced technological innovation to meet the country’s unique challenges. Indian ease of doing business ranking is 63rd in the World Bank Ease of Doing Business Index Report 2020. The Agriculture in India is witnessing a massive transformation with the focus on shifting to creating sustainable businesses to support the farmers. With the business focus, the agri-startups are leveraging opportunities in areas such as increasing crop production, improving the nutritional value of the crops, reduction in input prices for farmers, improving the overall process-driven supply chain, and reducing wastage in the distribution system, among others.         They are also creating market linkages through retailing, B2C (Business to customer) and B2B (business to busines) market place management. This work reflects upon the deciding or the proactive factors contributing to the formation of Agri-startups spearheaded by youth in India.

Suggested Citation

  • Vijayan, Bhagya & Shivkumar, P. Sethuraman, 2020. "Pro-Agripreneurial Factors for the Formation of Agri-startups in India," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 38(8).
    • Handle: RePEc:ags:ajaees:357810
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