Role of Agricultural Journalism on the Adoption of Agricultural Innovation among Farmers in Etche Local Government Area Rivers State

The study examined the role of Agricultural Journalism on the adoption of agricultural innovation among farmers in Etche local Government Area Rivers State. The population of the study comprised all registered small scale farmers and extension workers in Etche Local Government area. The sample size of the study was 105 small scale farmers and 32 extension workers selected using simple random sampling techniques. The instrument used was a self-structured questionnaire title “Role of Agricultural Journalism on the Adoption of Agricultural Innovation among small scale farmers. The validation of the instrument was done by two experts and the reliability of the instrument was established using Cronbach Alpha reliability coefficient. However, the reliability index obtained was 0.86, which is acceptable for instrument consistency. Mean and the standard deviation were used to analyze the responses on each item. Items ≥ 2.50 were accepted, otherwise were rejected. Z-test statistical tool was employed to test the hypotheses at 0.05 level of significance. The findings of the study established that creating awareness on modern farming methods, providing information on the effectiveness of crop varieties, establishing the procedure of input combination, communicating the impacts and accomplishment of the innovation, disseminating agricultural research findings to farmers are roles of agricultural journalism on the adoption of agricultural innovation among farmers in Etche. The study recommends that agricultural research institutes should also utilize agricultural journalism to educate farmers on their new development. Agricultural journals should contain detailed information about the use of innovation.