Time Utilization Pattern and Strength, Weakness, Opportunities, Threats (SWOT) among Poultry Value Chain in Thane District of Maharashtra

A study was conducted on 120 poultry farm women in the Thane district of Maharashtra to study time utilization and Strength, Weakness, Opportunities, Threats (SWOT) analysis among Farm Women in poultry farming. Farm women having a minimum of 2 poultry birds with 1 to 3 years of experience were selected. Data were collected personally with the help of a pre-tested structured interview schedule and analyzed with the help of the equidistance method and Garrett ranking.0020Farm women used to spend minimal time on poultry farming activities along with their regular activities as Poultry is very easy to rear and manage in the backyard of the home without any specific inputs on feeding and additionally, it is the cheapest source of protein. Further, lack of micro-finance facilities was limited which lowered the development of poultry activities including constructing sheds, buying breed specific birds, quality and balanced feeds. The majority of the farm women used to spend 1 to 5 mins/day in water management, collection of eggs and daily checking of their birds. Easy to read and manage, mortality due to poor health care and management practices, source of self-employment and additional livelihood and attack by predators was perceived as strength, weakness, opportunity, and threats respectively by the poultry farm women.