IDEAS home Printed from https://ideas.repec.org/a/ags/ajaees/356942.html
   My bibliography  Save this article

Status of Print Media in Haryana, India

Author

Listed:
  • Preeti
  • Kaushik, Sushma

Abstract

The study was conducted in the Hisar city of Haryana State. Two localities were selected randomly. Out of each selected locality, 20 respondents each from different age categories i.e. 16-30 years, >30-45 years, >45-60 years and above 60 years were selected randomly. Objective of the study is to explore the access and preferences of print media across generations. To assess print media habits of different age group. To find out the impact of demographic factors on print media habits. A set of nine independent variables including socio –economic and personal profile and three dependent variable were taken namely media ownership& access, media preferences and media habits. The study revealed that majority of the respondents had newspaper (97.5%) in their household. Newspaper was perceived as most reliable media in all four age categories. Regarding, newspaper most of the respondents read newspaper less than 30 minutes in a day. Front page was most preferred page as shown through percentage (74.3%) followed by local page (58.7%), international page (53.1%) and sports page (46.8%).

Suggested Citation

  • Preeti & Kaushik, Sushma, 2018. "Status of Print Media in Haryana, India," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 26(2).
    • Handle: RePEc:ags:ajaees:356942
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/356942/files/Preeti2622018AJAEES42763.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajaees:356942. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://journalajaees.com/index.php/AJAEES/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.