IDEAS home Printed from
   My bibliography  Save this article

An industry endorsed strategic plan for the Australian venison industry


  • Cox, Rodney J.
  • Watson, Geoff K.
  • McRae, Timothy B.
  • Cunial, Catharine M.


The process of developing and successfully achieving endorsement of a strategic plan formulated for the Australian Venison Industry is presented in this paper, the first in a series of four papers on this theme. The endorsed strategic plan recommends that the industry should establish market focussed alliances with the aim of delivering a specified product to an identified target market. It also proposes generic industry policies and initiatives and suggests a stronger commercial focus for the RIRDC research model. The development process of the strategic plan relied on the integration of both analytical and relationship methodologies. This paper will detail the rationale underpinning this integrated approach together with its application to developing a strategic plan that could be ultimately supported by the industry.

Suggested Citation

  • Cox, Rodney J. & Watson, Geoff K. & McRae, Timothy B. & Cunial, Catharine M., 2006. "An industry endorsed strategic plan for the Australian venison industry," AFBM Journal, Australasian Farm Business Management Network, vol. 3(2).
  • Handle: RePEc:ags:afbmau:122517

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:afbmau:122517. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.