IDEAS home Printed from
   My bibliography  Save this article

Is there a potential for certified clean and natural beef in northeast Victoria?


  • Robinson, Helen J.
  • Cox, Rodney J.


This study investigates the potential for development of a regional environmental certification scheme through which beef producers in northeast Victoria, who were employing a high standard of environmental care, produced premium quality beef that could attract an improved financial return over regular market prices. Beef producers, butchers, domestic consumers and the restaurant industry were surveyed to identify the level of interest in the community for organic food and ‘clean and natural’ beef. Beef producers were further surveyed to identify their views on some elements of sustainable agricultural production. The findings conclude that there is a potential niche market for ‘clean and natural’ beef in Northeast Victoria. A certification scheme for ‘clean and natural’ beef could utilise existing quality assurance schemes such as Livestock Production Assurance Program, Meat Standards Australia and Environmental Management Systems to demonstrate food quality and environmental management credentials.

Suggested Citation

  • Robinson, Helen J. & Cox, Rodney J., 2006. "Is there a potential for certified clean and natural beef in northeast Victoria?," AFBM Journal, Australasian Farm Business Management Network, vol. 3(1).
  • Handle: RePEc:ags:afbmau:122242

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. S. Illeris & G. Akehurst, 2002. "Introduction," The Service Industries Journal, Taylor & Francis Journals, vol. 22(1), pages 1-3, January.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:afbmau:122242. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.