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Customer relationships strategy: an Australian cattle producers’ case study

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  • Jie, Ferry

Abstract

An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.

Suggested Citation

  • Jie, Ferry, 2010. "Customer relationships strategy: an Australian cattle producers’ case study," AFBM Journal, Australasian Farm Business Management Network, vol. 6(2), pages 1-5, April.
    • Handle: RePEc:ags:afbmau:121499
    DOI: 10.22004/ag.econ.121499
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    1. Christopher S. Tang & Chung-Piaw Teo & Kwok-Kee Wei (ed.), 2008. "Supply Chain Analysis," International Series in Operations Research and Management Science, Springer, number 978-0-387-75240-2, September.
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      Keywords

      Farm Management;

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