IDEAS home Printed from https://ideas.repec.org/a/ags/afbmau/121499.html
   My bibliography  Save this article

Customer relationships strategy: an Australian cattle producers’ case study

Author

Listed:
  • Jie, Ferry

Abstract

An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.

Suggested Citation

  • Jie, Ferry, 2009. "Customer relationships strategy: an Australian cattle producers’ case study," AFBM Journal, Australasian Farm Business Management Network, vol. 6(2).
  • Handle: RePEc:ags:afbmau:121499
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/121499
    Download Restriction: no

    References listed on IDEAS

    as
    1. repec:spr:isorms:978-0-387-75240-2 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:afbmau:121499. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/afbmnea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.