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Consumer Behaviour towards Own Label: monitoring the Greek experience

Author

Listed:
  • Boutsouki, Christina
  • Zotos, Yorgos
  • Masouti, Zafeiria

Abstract

In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded†private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.

Suggested Citation

  • Boutsouki, Christina & Zotos, Yorgos & Masouti, Zafeiria, 2008. "Consumer Behaviour towards Own Label: monitoring the Greek experience," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 9(1), January.
  • Handle: RePEc:ags:aergaa:93805
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    File URL: http://purl.umn.edu/93805
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