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14 proven ways to waste your marketing dollars

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  • Graham, John R

Abstract

Marketing mistakes happen every day and they waste valuable marketing dollars. To help a company's marketing program 14 proven techniques for wasting marketing energy and dollars, including: 1. Always shoot from the hip. 2. Do the marketing only when more sales are needed. 3. Duplicate exactly what your competition is doing. 4. Do not waste time and money on research. 5. Never seek professional marketing advice and counsel.

Suggested Citation

  • Graham, John R, 1999. "14 proven ways to waste your marketing dollars," American Bankers Association, American Bankers Association > Journal of Agricultural Lending, vol. 13(01).
    • Handle: RePEc:ags:abajal:336504
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    File URL: https://ageconsearch.umn.edu/record/336504/files/ers2022-23-0461.pdf
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