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Retirement planning: The missing link in expanding customer relationships?

Author

Listed:
  • White, Alex
  • Kohl, David M
  • Wilson, Troy D
  • Wilson, Amanda J

Abstract

Developing and maintaining a strong relationship with the borrower was a major focus of the 1996 ABA National Ag Lenders Convention held in Kansas City. Recently, several articles have addressed the importance and profitability associated with developing a stronger relationship with the borrower. Retirement planning and investing services are discussed as methods of improving the lender-borrower relationship. Retirement planning is a largely-neglected function in personal financial management.

Suggested Citation

  • White, Alex & Kohl, David M & Wilson, Troy D & Wilson, Amanda J, 1997. "Retirement planning: The missing link in expanding customer relationships?," American Bankers Association, American Bankers Association > Journal of Agricultural Lending, vol. 10(4).
  • Handle: RePEc:ags:abajal:336394
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    File URL: https://ageconsearch.umn.edu/record/336394/files/ers2022-23-0349.pdf
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