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Yes…There Are Great Careers in Food Retail! Using Pre-recorded Interviews to Showcase Career Pathways and Increase Student Engagement

Author

Listed:
  • Hughner, Renée Shaw
  • Manfredo, Mark
  • Dumitrescu, Claudia

Abstract

Despite the economic importance of the food retailing industry, the literature suggests that food retailers face a major talent recruitment challenge mostly stemming from the negative perceptions of the industry. Therefore, it is crucial that higher education food and agribusiness programs help students better understand and appreciate potential career opportunities and professional career paths. This research develops a teaching innovation that enhances student engagement in asynchronous online learning and explores how such an innovative pedagogy relates to students’ attitudes toward careers in food retailing, with relevance extending across educational formats and disciplines. Through an exploratory quasi-experiment, it is illustrated that innovative pedagogy in online learning may make a difference with respect to attracting students to food retailing careers. The outcomes included more positive attitudes toward a career in food retailing and higher interest levels among the students who were exposed to the teaching innovation compared to students in the control group.

Suggested Citation

  • Hughner, Renée Shaw & Manfredo, Mark & Dumitrescu, Claudia, 2025. "Yes…There Are Great Careers in Food Retail! Using Pre-recorded Interviews to Showcase Career Pathways and Increase Student Engagement," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 7(5), October.
    • Handle: RePEc:ags:aaeatr:384744
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    References listed on IDEAS

    as
    1. Oh, Hyunjoo & Weitz, Barton & Lim, Jeremy, 2016. "Retail career attractiveness to college students: Connecting individual characteristics to the trade-off of job attributes," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 345-354.
    2. Cheryl Metrejean & John Pittman & Marilyn Zarzeski, 2002. "Guest speakers: reflections on the role of accountants in the classroom," Accounting Education, Taylor & Francis Journals, vol. 11(4), pages 347-364.
    3. Safiek Mokhlis, 2014. "What Are Students’ Perceptions of Retailing as a Career Choice?," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 3, March.
    4. Shelman, Mary & Connolly, Aidan J., . "The Human Capital Issue: Ensuring the Future of Food and Agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(A), pages 1-2.
    Full references (including those not matched with items on IDEAS)

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