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Evaluating The Impact Of Banking Services Quality On Customer Loyalty In Credit Europe Bank (Romania)

Author

Listed:
  • Corneliu Bente

    (University of Oradea)

  • Florina Maria Bente

    (“Alexandru Ioan Cuza” University of Iasi)

Abstract

The main concern of credit institutions in Romania should be to maintain the portfolio of clients. Long-term cooperation relations between a bank and its customers represent the proof of the bank's efforts in providing quality services that meet consumer demands. Moreover, keeping existing customers is a challenge for banks and a starting point in attempting to improve results, financial performance.

Suggested Citation

  • Corneliu Bente & Florina Maria Bente, 2013. "Evaluating The Impact Of Banking Services Quality On Customer Loyalty In Credit Europe Bank (Romania)," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(Special I), pages 557-562, March.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:special-i:p:557-562
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