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Conceptual aspects regarding balneotherapy tourism marketing in Romania

Author

Listed:
  • Aurelia-Felicia STĂNCIOIU

    (Bucharest University of Economic Studies)

  • Codruța-Adina BĂLTESCU

    (Transilvania University of Brașov)

  • Andreea BOTOȘ

    (Bucharest University of Economic Studies)

  • Ion PÂRGARU

    (University Politehnica of Bucharest)

Abstract

Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy tourism tradition. The all-levels causes (macro, meso and micro) derive from both directions (on the one hand, from the consumers, whose perception should be changed, and, on the other hand, from the numerous holders of these resources). However, before studying the causes, there is a strong need for understanding, knowing and finding a common denominator for the concepts and dimensions of the health tourism.

Suggested Citation

  • Aurelia-Felicia STĂNCIOIU & Codruța-Adina BĂLTESCU & Andreea BOTOȘ & Ion PÂRGARU, 2013. "Conceptual aspects regarding balneotherapy tourism marketing in Romania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(579)), pages 145-158, February.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:2(579):p:145-158
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