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Corporate social responsibility and organizational identity in post-crisis economy

Author

Listed:
  • Diana Andreia HRİSTACHE

    (The Bucharest University of Economic Studies)

  • Claudia Elena PAİCU

    (The Bucharest University of Economic Studies)

  • Nilgün İSMAİL

    (The Bucharest University of Economic Studies)

Abstract

Today, building up organizational identity in post-crisis economy becomes a bet, as we are looking for new interpretative coordinates. First of all, we have to take into account the ability to communicate. Second in line, as an extension of the above mentioned ability, we have to highlight the corporate social responsibility (CSR). Nowadays, the road map of modern business environment can be identified only by a new philosophy of business administration. This is the result of try and error and/or success of companies, greater or smaller companies, about their ability to develop a dialogue with their own audience and corporate communities. This dialogue involves approaching the role of the social corporate responsibility (CSR), to create the fundamentals of public policies of modern organizations. Therefore, the new corporate identity, which is the object of our study, we believe it to be the result of the intensive development of corporate communication and the responsible approach of companies to the global issues of the world.

Suggested Citation

  • Diana Andreia HRİSTACHE & Claudia Elena PAİCU & Nilgün İSMAİL, 2013. "Corporate social responsibility and organizational identity in post-crisis economy," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(1(578)), pages 113-120, January.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:1(578):p:113-120
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    Citations

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    Cited by:

    1. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    2. Omazic Mislav Ante & Vlahov Rebeka Danijela & Matesic Mirjana, 2013. "Difference Between Wish And Need -- Evidence Of Building Csr Index In Croatia," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 9(2), pages 111-120.
    3. Anne Michaels & Michael Grüning, 2016. "Interne Treiber von CSR-Publizität: Der Einfluss von Corporate Identity," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 24(4), pages 315-324, December.
    4. Francu Laurentiu Gabriel, 2015. "The Impact Of Promotion Campaigns Over The Companies In The Current Economic Context," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 269-273, December.
    5. Anne Michaels & Michael Grüning, 2018. "The impact of corporate identity on corporate social responsibility disclosure," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-13, December.

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