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Bancassurance between MiFID II and IDD

Author

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  • Elda MARZAI (ABLIZ)

    (Bucharest University of Economic Studies, Romania)

Abstract

The development of international markets, changing customer behaviors has led to the creation of new financial products, such as Bancassurance. Bancassurance is an insurance distribution channel through banks. Bancassurance is the main distribution channel for life insurance, the distribution of non-life insurance is less developed (e.g. France, Italy, Spain, Austria), and in Portugal the share goes up to over 80%. The financial crisis has highlighted deficiencies in the functioning and transparency of financial markets. The evolution of financial markets has led to the need to strengthen the regulatory framework for financial instruments markets, in order to increase transparency, investor protection, confidence, addressing unregulated areas, and to give the supervisory authorities adequate powers to carry out their tasks. This article proposes to present a classification of European regulatory measures for the implementation of Bancassurance.

Suggested Citation

  • Elda MARZAI (ABLIZ), 2019. "Bancassurance between MiFID II and IDD," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(Special), pages 19-26.
    • Handle: RePEc:agr:journl:v:xxvi:y:2019:i:special:p:19-26
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