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Communicative principles among corporate clients and regional branches of commercial banks

Author

Listed:
  • Asie TSINTSADZE

    (Shota Rustaveli State University of Batumi, Georgia)

  • Lela ONIANI

    (Shota Rustaveli State University of Batumi, Georgia)

Abstract

The aim of this article is to discuss the share of consumption taken by the corporate clients in the autonomous republic of Adjara. It is remarkable that the most of the share of banks’ total incomes are formed exactly on the base of accumulated resource accounts of corporate clients. So in order to attract corporate clients in the region, there is a great and strong competition among the banks. According to the above mentioned information, we are discussing several principles concerning to the management of the corporate clients that is based on the client-oriented marketing model which will greatly increase efficiency and competitive ability of the activity with the corporate clients’ segments in the regional branches.

Suggested Citation

  • Asie TSINTSADZE & Lela ONIANI, 2014. "Communicative principles among corporate clients and regional branches of commercial banks," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(Special), pages 333-337, June.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:special:p:333-337
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