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Green marketing strategies in real estate in Romania

Author

Listed:
  • Maria-Loredana POPESCU

    (Spiru Haret University, Bucharest, Romania)

  • Mihaela-Diana OANCEA-NEGESCU

    (Bucharest University of Economic Studies, Romania)

  • Antoniu PREDESCU

    (Spiru Haret University, Bucharest, Romania)

Abstract

Green marketing concept was adopted by real estate industry, and emerged as environment protection became a ‘fashionable’ issue. In Romania, after a conceptual phase, concern for environment developed mainly after 2008, when Romanians and real estate companies embarked on raising interest for green buildings. Few Romanian investors understood the importance of applying green marketing strategies for business boosting, especially during and after an economic crisis. Increasing interest of green marketing concept is related to involving foreign investors in development of Romania’s real estate projects. Nowadays, they realize the importance of green marketing to highlight features of their green buildings.

Suggested Citation

  • Maria-Loredana POPESCU & Mihaela-Diana OANCEA-NEGESCU & Antoniu PREDESCU, 2015. "Green marketing strategies in real estate in Romania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(Special(I), pages 99-108.
    • Handle: RePEc:agr:journl:v:xxii:y:2015:i:special(iii):p:99-108
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