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The Romanian Companies’ Competitive Adaptive Process To Cope With The Financial And Economic Crisis – The Managerial Perspective

Author

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  • Dalina Dumitrescu

    (Bucharest Academy of Economic Studies)

Abstract

The present paper tries to capture the assessment of the Romanian managers on the most effective policies and measures at corporate level to cope with the challenges they are facing under current economic conditions. The results of two surveys designed by the author and administered to a group of middle and top managers in different moments of crisis evolution in Romania are presented. The results are analyzed in order to identify the main managerial decisions and changes at the level of companies with activity in Romania in coping with the crisis effects from emergence to the recovery process. The results reflect the predominance of the measures with financial effects mainly on cash position.

Suggested Citation

  • Dalina Dumitrescu, 2011. "The Romanian Companies’ Competitive Adaptive Process To Cope With The Financial And Economic Crisis – The Managerial Perspective," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(5(558)(su), pages 262-272, July.
    • Handle: RePEc:agr:journl:v:5(558)(supplement):y:2011:i:5(558)(supplement):p:262-272
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