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Transforming Ecological Effects In Market Signals By Awareness Raising


  • Ildiko Ioan

    (Academy of Economic Studies, Bucharest)

  • Geani Grădinaru

    (Academy of Economic Studies, Bucharest)


The emergence and worsening of ecological problems have numerous causes. Research results show that one of the causes is that environmental problems are not "noticed" by the market. In order to overcome the problems related to "market failure" there were formulated environmental policies that pursue to create correction mechanisms. In the last years, a growing importance is granted for tools based on information, communication and education. Our paper aims to bring some clarifications regarding the possibility that by raising awareness on environmental problems results a behavior which is different from the economically rational one. In this respect, there are in the first place debated aspects regarding environmental awareness raising – content, requirements, potential, and limits. Than there are presented relevant case studies and a brief analysis of the ecological activism in Romania. Our findings show that as long as ecologic effects are manifested as accidents, their potential to influence economic behavior throughout awareness is greater.

Suggested Citation

  • Ildiko Ioan & Geani Grădinaru, 2007. "Transforming Ecological Effects In Market Signals By Awareness Raising," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 11(11(516)(s), pages 137-142, November.
  • Handle: RePEc:agr:journl:v:11(516)(supplement)(vol2):y:2007:i:11(516)(supplement)(vol2):p:137-142

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