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The Role of Promotion in Milling and Bakery Products Sales

Author

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  • Sergiu-Bogdan Constantin

    (Academy of Economic Studies, Bucharest)

Abstract

Irrespective of the avenue chosen for the retail of milling and bakery products, a key role in sales growth is the one played by promotion, information of the future customers as to the characteristics of the products, the execution and sale conditions. Such information process takes place by means of the promotional mix, consisting of a blend of advertising, sales promotion, public relations tools, trademarks, promotional events, and sales forces. The milling and baking industry uses, to certain extent, all the components of the promotional mix. Product promotion is central both to sales growth, as well as to educating, advising and informing consumers as to how they can select quality milling and bakery products.

Suggested Citation

  • Sergiu-Bogdan Constantin, 2009. "The Role of Promotion in Milling and Bakery Products Sales," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 7(07(536)), pages 63-70, July.
    • Handle: RePEc:agr:journl:v:07(536):y:2009:i:07(536):p:63-70
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