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A Collaborative Platform to Support the Enterprise 2.0 in Active Interactions with Customers

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  • Domenico CONSOLI

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Abstract

In recent years a new model of Enterprise 2.0, which interacts actively with customers using web 2.0 tools (chat, forum, blog, wiki), is developing. The enterprises, listening opinions and suggestions of customers, can improve the product/service. For a company, customer’s opinions are very important both for the improvement of products and also for the reinforcement of the customer loyalty. The customer will be motivated to be loyal if the enterprise shows a strong attention to his/her needs. This paper presents a model of a collaborative and interactive platform that supports the Enterprise 2.0 in the management of communications and relationships with all stakeholder of the supply chain and in particular with customers. A good e-reputation of the company improves business performances.

Suggested Citation

  • Domenico CONSOLI, 2012. "A Collaborative Platform to Support the Enterprise 2.0 in Active Interactions with Customers," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(3), pages 37-49.
  • Handle: RePEc:aes:infoec:v:16:y:2012:i:3:p:37-49
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    References listed on IDEAS

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    1. van der Heijden, Matthieu, 2000. "Near cost-optimal inventory control policies for divergent networks under fill rate constraints," International Journal of Production Economics, Elsevier, vol. 63(2), pages 161-179, January.
    2. Tempelmeier, Horst, 2007. "On the stochastic uncapacitated dynamic single-item lotsizing problem with service level constraints," European Journal of Operational Research, Elsevier, vol. 181(1), pages 184-194, August.
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    1. repec:clj:noecrw:v:1:y:2017:i:1:p:109-119 is not listed on IDEAS

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