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Analysis of Competitiveness on the Meat Market and Meat Products in Romania

Author

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  • Ionut Laurentiu Petre

    (The Bucharest University of Economic Studies, Romania)

Abstract

The world's meat industry is in a phase of major structural changes, with visible advances in reproduction and genetics, slaughter and development of new automation technologies for processing. The new challenges and opportunities on this market lead to greater product uniformity and quality, and more and more emphasis will be placed on issues related to the competitiveness of the sector. Meat is an important product of human consumption, and meat consumption is an indicator of living standards. The analysis of the competitiveness of this sector will be achieved from both point of view, of the companies in the market, and the economically one; in the first part there will be conducted a marketing research designed both in qualitative and quantitative terms, and in the second part will be presented an economic analysis of the main brands of meat and meat products. Thus, an image will be formed about the differences between consumer perceptions and economic efficiency.

Suggested Citation

  • Ionut Laurentiu Petre, 2017. "Analysis of Competitiveness on the Meat Market and Meat Products in Romania," International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies, vol. 6, pages 128-136.
    • Handle: RePEc:aes:icafee:v:6:y:2017:p:128-136
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