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Customer Data Analysis Model using Business Intelligence Tools in Telecommunication Companies

Author

Listed:
  • Monica LIA

    (University of Economic Studies, Bucharest, Romania)

Abstract

This article presents a customer data analysis model in a telecommunication company and business intelligence tools for data modelling, transforming, data visualization and dynamic reports building . For a mature market, knowing the information inside the data and making forecast for strategic decision become more important in Romanian Market. Business Intelligence tools are used in business organization as support for decision making.

Suggested Citation

  • Monica LIA, 2015. "Customer Data Analysis Model using Business Intelligence Tools in Telecommunication Companies," Database Systems Journal, Academy of Economic Studies - Bucharest, Romania, vol. 6(2), pages 39-43, October.
    • Handle: RePEc:aes:dbjour:v:6:y:2015:i:2:p:39-43
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