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Electronic commerce versus traditional commerce


  • Dorin Vicentiu Popescu

    () (Academy of Economic Studies, Bucharest)

  • Manoela Popescu

    () ("Dimitrie Cantemir" Christian University, Bucharest)


The internet represents new opportunities for the traditional companies, including the diversification of the given services and also the promotion of the new ones, which are personalized and attractive and they are possible thanks to the information and communication technologies. According to this, the Internet impact, which has allowed the development of a new form of commerce- the commerce via Internet (which is a component of the electronic commerce), against the traditional global commerce is very strong. The Electronic Commerce stimulates the competition by developing new products and markets, by bringing new actors on the traditional markets and by developing new types of relationships between the producers and the consumers. But no doubt the electronic commerce won’t reduce the importance of the traditional commerce as long as, on one hand the infrastructures that electronic commerce is based on will continue to be influenced by commercial obstacles and they depend on investments, and on the other hand there will be individuals that will like a physic contact with the product they achieve. It is true that the development of the traditional commerce is also promoted by this modern aspect of commerce, which is the commerce via Internet.

Suggested Citation

  • Dorin Vicentiu Popescu & Manoela Popescu, 2007. "Electronic commerce versus traditional commerce," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 127-132, February.
  • Handle: RePEc:aes:amfeco:v:9:y:2007:i:21:p:127-132

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    Electronic commerce; traditional commerce; electronic sales; internet; form of sale;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics


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