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The Consumer’S Satisfaction – As A Factor For Success In Travel Trade Companies


  • Karolina Ilieska

    () (Faculty of Economics-Prilep)


The consumers are subjects that purchase goods and services in order to satisfy their needs. The behavior of the consumers is a process in which they decide whether, what, when, where, and how to purchase goods and services. The marketing is therefore, primarily interested in the behavior of the subject as a consumer. In the modern circumstances, it’s normal to suppose that the marketing is permanently following the needs of the consumers as a basic supposition for the development of the suitable strategy leading to the customer’s satisfaction. But it should be taken into consideration that the needs are a social category changing all the time and are never satisfied. With the setting of a suitable strategy based on qualitative information, the marketers contribute to the development of a loyal consumer’s category that will lead to the realisation of a general strategy, to the survival and the development of a travel trade company.

Suggested Citation

  • Karolina Ilieska, 2005. "The Consumer’S Satisfaction – As A Factor For Success In Travel Trade Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(18), pages 56-60, November.
  • Handle: RePEc:aes:amfeco:v:7:y:2005:i:18:p:56-60

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    Needs; Motives; Satisfaction; Consumer; Travel trade companies.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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