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Branding in the Companies of the Hospitality Industry

Author

Listed:
  • Sorin George Toma

    () (Academy of Economic Studies, Bucharest)

Abstract

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every type of a strong hospitality business has a Web presence because the entry into marketing on the Web is inexpensive and easily done.

Suggested Citation

  • Sorin George Toma, 2005. "Branding in the Companies of the Hospitality Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(18), pages 125-128, November.
  • Handle: RePEc:aes:amfeco:v:7:y:2005:i:18:p:125-128
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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no18/articol_fulltext_pag125.pdf
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    More about this item

    Keywords

    Branding; Hospitality industry; Brand; Competitive advantage.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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