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A Profitable Symbiosis for Consumer's Protection: Standardization-Certification Couple


  • Vasile Dinu

    () (Academy of Economic Studies, Bucharest)


The consumers’ protection could be realized both in a direct way, explicitly, through the juridical and parajuridical actions that consumers can use against the economic agents offering unsuitable merchandises or promoting illicit commercial practices and in an indirect way, implicitly, through the activities of standardization, accreditation and certification. Each consumer expects the product purchased to be safe in its using. The need of being safe entails the need of ensuring. But being safe could be subjective, therefore it comes the need of having standards, directives and other recognised regulations to whom the producer has to refer in his defence. Moreover, certifying the conformity by the recognized organisms is an intelligent way to provide the proofs asked by the legislation concerning the juridical responsability for the product.

Suggested Citation

  • Vasile Dinu, 2004. "A Profitable Symbiosis for Consumer's Protection: Standardization-Certification Couple," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 6(16), pages 27-32, September.
  • Handle: RePEc:aes:amfeco:v:6:y:2004:i:16:p:27-32

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    References listed on IDEAS

    1. Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
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    More about this item


    Standardization; Certification; Accreditation; Consumers protection marking CE; certification mark;

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality


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