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Digital Ecosystems in Sport Retail: Performance Determinants

Author

Listed:
  • Cosmin Claudiu loan Prodea

    (Babes-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

  • Gratiela-Flavia Deak

    (Babes-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

  • loan Niculaie Negru

    (Babes-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

Abstract

The study addressed a gap in the literature by examining how multiple dimensions of digital transformation jointly shaped performance outcomes among Romanian sporting-goods retailers, a sector rarely analysed in empirical research. The purpose was to determine the extent to which digital usage, strategic digital orientation, data-driven decision-making, and collaborative innovation contributed to perceived competitiveness, market access, and operational efficiency. Primary data were collected through a structured survey of 619 retailers, and three independent ordered logit models were estimated to assess relationships. The analysis revealed differentiated effects across the three outcomes, highlighting the central role of digital engagement and strategic orientation, while showing that collaborative innovation generated selective benefits. The article offered both theoretical contributions (by integrating multiple digital constructs into a unified empirical framework) and practical implications for retailers seeking effective digital ecosystem integration.

Suggested Citation

  • Cosmin Claudiu loan Prodea & Gratiela-Flavia Deak & loan Niculaie Negru, 2026. "Digital Ecosystems in Sport Retail: Performance Determinants," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 28(72), pages 548-548, April.
    • Handle: RePEc:aes:amfeco:v:28:y:2026:i:72:p:548
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    References listed on IDEAS

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    1. Rennie Bakashaba & Dedrix Stephenson Bindeeba, 2025. "Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
    2. Dumitru Rares Ciocoi-Pop & Iuliana Boros-Balint & Marius Alin Baciu, 2025. "Sport and Sustainability Reporting: Assessing the Readiness of Sports Clubs in the Balkans," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(70), pages 921-921, August.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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