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Haben und nicht haben. Eine Analyse der Wertschätzung von Weihnachtsgeschenken in Deutschland

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  • Thomas K. Bauer
  • Christoph M. Schmidt

Abstract

Using German survey data, this paper show that the valuation of Christmas gifts varies considerably among the gift receivers. Whether the gifts are associated with an efficiency loss, as some empirical studies for the US conclude, depends however on the particular question posed to gift recipients. Asked about their willingness to pay, recipients indicate that Christmas gifts are indeed associated with an efficiency loss, while we find an efficiency gain when asking about their willingness to accept. The results suggest that objects are valued more highly, once they have become part of the endorsement of the gift recipient.

Suggested Citation

  • Thomas K. Bauer & Christoph M. Schmidt, 2009. "Haben und nicht haben. Eine Analyse der Wertschätzung von Weihnachtsgeschenken in Deutschland," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, vol. 129(4), pages 523-538.
    • Handle: RePEc:aeq:aeqsjb:v129_y2009_i1_q1_p523-538
    DOI: 10.3790/schm.129.4.523
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    More about this item

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis

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