Length of Stay and Frequency of Visits in Chiangkhan (in Thai)
This paper presents the analysis of tourism demand in Chiangkhan, Loei province. Travel cost method (TCM) with Poisson regression was applied to analyze factors affecting the decision of tourists as to the number of nights they would stay in Chiangkhan. The analysis includes logistic regression to consider the variables that affect the decision to revisit. The respondents were Thai tourists visiting Chiangkhan subdistrict. The data from 856 respondents were collected in January-February and June-July 2011 using a structured interview form. The respondents were impressed and attracted most by the ambience, culture and traditional living style. Young tourists from Bangkok with medium level of income comprised the most number of visitors. Those who had visited Chiangkhan would likely decide to revisit. However, the decision to revisit had an inverse relation to their income level. The tourism strategy should encourage the demand for tourism of the target group and aim to preserve the culture and tradition of Chiangkhan.
Volume (Year): 20 (2013)
Issue (Month): 2 (December)
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