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The Power of Anecdotes

Author

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  • Arjada Bardhi
  • Nina Bobkova

Abstract

Anecdotes pervade public discourse. In a sender-receiver framework, we formalize why anecdotes persuade even when an aggregate statistic—rather than individual cases—is what matters. A single anecdote reveals information about similar cases, shifting beliefs about the statistic through correlation. The optimal anecdote balances reach—how correlated it is to other cases—against rarity—how surprising good news would be. Optimal anecdote selection follows a two-stage procedure: First identify cases persuasive enough upon good news, then choose the case most likely to deliver such news. The sender's optimal, receiver's preferred, and most informative anecdotes can diverge markedly.

Suggested Citation

  • Arjada Bardhi & Nina Bobkova, 2026. "The Power of Anecdotes," AEA Papers and Proceedings, American Economic Association, vol. 116, pages 640-645, May.
    • Handle: RePEc:aea:apandp:v:116:y:2026:p:640-645
    DOI: 10.1257/pandp.20261118
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    More about this item

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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