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Multiproduct Search and the Joint Search Effect


  • Jidong Zhou


This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed.

Suggested Citation

  • Jidong Zhou, 2014. "Multiproduct Search and the Joint Search Effect," American Economic Review, American Economic Association, vol. 104(9), pages 2918-2939, September.
  • Handle: RePEc:aea:aecrev:v:104:y:2014:i:9:p:2918-39
    Note: DOI: 10.1257/aer.104.9.2918

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    Cited by:

    1. Yuta KITTAKA, 2018. "Multiproduct Firms, Consumer Search, and Demand Heterogeneity," ISER Discussion Paper 1024, Institute of Social and Economic Research, Osaka University.
    2. Rhodes, Andrew & Watanabe, Makoto & Zhou, Jidong, 2017. "Multiproduct Intermediaries," TSE Working Papers 17-857, Toulouse School of Economics (TSE), revised May 2020.
    3. Dubois, Pierre & Perrone, Helena, 2015. "Price Dispersion and Informational Frictions: Evidence from Supermarket Purchases," CEPR Discussion Papers 10906, C.E.P.R. Discussion Papers.
    4. Fabra, Natalia & Montero, Juan Pablo, 2017. "Product Choice and Price Discrimination in Markets with Search Costs," CEPR Discussion Papers 12046, C.E.P.R. Discussion Papers.
    5. Andrei Hagiu & Bruno Jullien & Julian Wright, 2020. "Creating Platforms by Hosting Rivals," Management Science, INFORMS, vol. 66(7), pages 3234-3248, July.
    6. Andrew Rhodes & Jidong Zhou, 2019. "Consumer Search and Retail Market Structure," Management Science, INFORMS, vol. 67(6), pages 2607-2623, June.
    7. Raluca M. Ursu & Daria Dzyabura, 2020. "Retailers’ product location problem with consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 18(2), pages 125-154, June.
    8. Koster, Hans R.A. & Pasidis, Ilias & van Ommeren, Jos, 2019. "Shopping externalities and retail concentration: Evidence from dutch shopping streets," Journal of Urban Economics, Elsevier, vol. 114(C).
    9. Janssen, Maarten & Shelegia, Sandro, 2017. "Beliefs and Consumer Search in a Vertical Industry," MPRA Paper 85134, University Library of Munich, Germany.
    10. Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
    11. Zhou, Jidong, 2020. "Improved Information in Search Markets," MPRA Paper 100509, University Library of Munich, Germany.
    12. Jay Lu & Simon Board, 2015. "Information Provision and Consumer Search," 2015 Meeting Papers 1427, Society for Economic Dynamics.
    13. Rhodes, Andrew & Watanabe, Makoto & Zhou, Jidong, 2017. "Multiproduct Intermediaries and Optimal Product Range," MPRA Paper 82136, University Library of Munich, Germany.
    14. Chen, Yongmin & Li, zhuozheng & Zhang, Tianle, 2019. "A Search Model of Experience Goods," MPRA Paper 93547, University Library of Munich, Germany.
    15. Ding, Yucheng & Zhang, Tianle, 2018. "Price-directed consumer search," International Journal of Industrial Organization, Elsevier, vol. 58(C), pages 106-135.
    16. Jidong Zhou & Andrew Rhodes, 2015. "A Search Theory of Retail Market Structure," 2015 Meeting Papers 409, Society for Economic Dynamics.
    17. Simon Board & Jay Lu, 2018. "Competitive Information Disclosure in Search Markets," Journal of Political Economy, University of Chicago Press, vol. 126(5), pages 1965-2010.
    18. Kohei Kawaguchi & Kosuke Uetake & Yasutora Watanabe, 2019. "Effectiveness of Product Recommendations Under Time and Crowd Pressures," Marketing Science, INFORMS, vol. 38(2), pages 253-273, March.

    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


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