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Multiproduct Search and the Joint Search Effect


  • Jidong Zhou


This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed.

Suggested Citation

  • Jidong Zhou, 2014. "Multiproduct Search and the Joint Search Effect," American Economic Review, American Economic Association, vol. 104(9), pages 2918-2939, September.
  • Handle: RePEc:aea:aecrev:v:104:y:2014:i:9:p:2918-39
    Note: DOI: 10.1257/aer.104.9.2918

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    Cited by:

    1. Yuta KITTAKA, 2018. "Multiproduct Firms, Consumer Search, and Demand Heterogeneity," ISER Discussion Paper 1024, Institute of Social and Economic Research, Osaka University.
    2. Dubois, Pierre & Perrone, Helena, 2015. "Price Dispersion and Informational Frictions: Evidence from Supermarket Purchases," CEPR Discussion Papers 10906, C.E.P.R. Discussion Papers.
    3. Fabra, Natalia & Montero, Juan Pablo, 2017. "Product Choice and Price Discrimination in Markets with Search Costs," CEPR Discussion Papers 12046, C.E.P.R. Discussion Papers.
    4. Janssen, Maarten & Shelegia, Sandro, 2017. "Beliefs and Consumer Search in a Vertical Industry," MPRA Paper 85134, University Library of Munich, Germany.
    5. repec:oup:erevae:v:45:y:2018:i:3:p:297-331. is not listed on IDEAS
    6. Jay Lu & Simon Board, 2015. "Information Provision and Consumer Search," 2015 Meeting Papers 1427, Society for Economic Dynamics.
    7. Rhodes, Andrew & Watanabe, Makoto & Zhou, Jidong, 2017. "Multiproduct Intermediaries and Optimal Product Range," MPRA Paper 82136, University Library of Munich, Germany.
    8. Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
    9. Chen, Yongmin & Li, zhuozheng & Zhang, Tianle, 2019. "A Search Model of Experience Goods," MPRA Paper 93547, University Library of Munich, Germany.
    10. Ding, Yucheng & Zhang, Tianle, 2018. "Price-directed consumer search," International Journal of Industrial Organization, Elsevier, vol. 58(C), pages 106-135.
    11. Rhodes, Andrew & Zhou, Jidong, 2016. "Consumer Search and Retail Market Structure," MPRA Paper 69484, University Library of Munich, Germany.
    12. Jidong Zhou & Andrew Rhodes, 2015. "A Search Theory of Retail Market Structure," 2015 Meeting Papers 409, Society for Economic Dynamics.
    13. repec:ucp:jpolec:doi:10.1086/699211 is not listed on IDEAS

    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


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