The Role of Investors’ Personal Profile in Gauging Market Conditions and Affecting their Investment-Decisions: A Study of Postgraduate Students in Faisalabad

The personal characteristics of the investors and businessmen have been playing a crucial role in reaching the final decisions in terms of their investments. This is because the various dimensions of the investor's personal profile, such as family environment, performance of the mobile, mobile is friendly in use, attitude, experience, aptitude, etc., affect their judgment about market situations, ultimately making a right or wrong decision for their investment. Therefore, this study was conducted to investigate the role of investors’ personal traits in gauging market conditions and affecting their investment decisions. The universe of the study was the post-graduate students of the Public-Sector universities in Punjab-Pakistan. A multistage sampling technique was used to select the study sample. At the first stage, Faisalabad city was selected randomly for carrying out the study. At the second stage, the University of Agriculture Faisalabad (UAF) was selected randomly. Then, the Faculty of Social Sciences was selected, and a sample of 300 respondents was chosen randomly. A well-designed questionnaire was used as a tool for data collection. The univariate, bivariate, and multivariate analyses were carried out on the collected data. The major findings, both at the bivariate & multivariate level analyses, revealed that there was a highly-significant relationship between the investors’ personal traits and general factors affecting their investment decision to purchase a mobile phone. This finding can be generalized for the postgraduate students of the public-sector universities of the province of Punjab-Pakistan. In the light of this study, the public-sector university students can be taught courses and equipped with practice to make rational investment decisions.