Towards A Strategy for Pro-Poor Tourism Development in Pakistan: Exploring New Horizons

The study holds significance as it has the potential to establish sustainable and inclusive tourism practices in Pakistan, simultaneously promoting economic growth and addressing the requirements of marginalized communities. This study tried to explore the hidden tourist attractions for pro-poor tourism development in Pakistan and specifically studied the tourist attractions of Khushab district. Focus group discussion method have been used to collect information from the respective area. Moreover, the study tried to identify the strengths and weaknesses of the tourism industry to make Khushab district as one of the good tourist attraction points of Pakistan. The study reveals that the travel industry faces challenges in various areas, including limited advertising efforts, inadequate infrastructure, and inadequate transportation. Stakeholders suggest the need for improved facilities, particularly for women and children, and the need for redesigning and examining significant structures and locations. They also advocate for liberal government approaches to support local and global investments, land acquisition, and promoting new ventures. Governments are increasingly focusing on promoting and promoting the travel industry, but a proper physical and restricted system is crucial for its growth.