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Research on the Evaluation Index System of Enterprise's Online Credit in B2C E-commerce

Author

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  • Fangkai Zhang
  • Zhou Xu

Abstract

Online reputation evaluation is a hot topic in e-commerce research. We analyses the existing problems of enterprise reputation evaluation in the current e-commerce environment from various views, then point out the influencing factors of enterprise online reputation in B2C e-commerce. By analyzing the influencing factors of enterprise reputation in B2C e-commerce environment, we construct three dimensions: financial evaluation, user experience and potential evaluation. Finally, we establish an online reputation evaluation index system for enterprises in B2C e-commerce environment.

Suggested Citation

  • Fangkai Zhang & Zhou Xu, 2019. "Research on the Evaluation Index System of Enterprise's Online Credit in B2C E-commerce," International Journal of Sciences, Office ijSciences, vol. 8(06), pages 117-121, June.
    • Handle: RePEc:adm:journl:v:8:y:2019:i:6:p:117-121
    DOI: 10.18483/ijSci.2094
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