Evaluation of digital advancements in education and training: Incorporating generative artificial intelligence (GENAI), digital video educational platforms, and social media in teaching, learning, and research

A transformative shift is imminent as generative artificial intelligence facilitates a synthetic and highly individualised approach to information creation and transmission. Technological breakthroughs and innovations necessitate the integration of technology across all facets of life, operations, and education to improve efficiency and effectiveness. Numerous institutions worldwide have adopted Generative AI (GenAI) as a revolutionary tool in educational dialogue, encompassing teaching, learning, student participation, and research. The study sought to assess digital innovations using GenAI, video platforms, and social media within the educational sphere. A mixed-methods design was employed including 225 participants. Research indicated that AI improves personalisation and engagement, while video and social media tools promote collaboration and digital literacy. GenAI can automate administrative functions, support multidisciplinary research, and enhance dynamic and interactive learning experiences. Artificial intelligence can automate and improve several processes, facilitating support for both learners and educators, from managing routine enquiries to optimising resource allocation via predictive analytics. Video educational platforms facilitate the creation of interactive and customised content. Social media may augment initiatives, cultivate digital literacy, and promote user-generated content. The research suggests that effective integration necessitates ethical AI knowledge and institutional capability. Key Words:Artificial Intelligence (AI), Environmental Sustainability, Climate Change, Sustainable Development Goals (SDGs), Corporate Ethos, Ecological Conservation