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Developing a framework of non-academic staff motivation at a state university in Zimbabwe

Author

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  • Regis Misheal Muchowe

    (Durban University of Technology)

  • Ashnee Rajlal

    (Durban University of Technology)

  • Anos Chitamba

    (Durban University of Technology)

Abstract

Investigations into establishing a framework for incentivising non-academic personnel in universities have been scarce. The research sought to establish a paradigm for motivating non-academic personnel in institutions. The study was informed by Herzberg’s two-factor theory and Adams’ equitable theory of motivation. The research employed a quantitative methodology, wherein a sample of 216 non-academic personnel at the Zimbabwe Open University filled out closed-ended questionnaires. Data analysis was conducted with SPSS version 30.0. The resulting framework details the obstacles, intrinsic motivators, extrinsic motivators, and performance outcomes of university non-academic personnel. The report advises colleges to utilise the framework to create motivational programs for non-academic personnel. Key Words:extrinsic motivation, intrinsic motivation, motivation, non-academic staff, state university

Suggested Citation

  • Regis Misheal Muchowe & Ashnee Rajlal & Anos Chitamba, 2025. "Developing a framework of non-academic staff motivation at a state university in Zimbabwe," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 7(5), pages 144-153, December.
    • Handle: RePEc:adi:ijbess:v:7:y:2025:i:5:p:144-153
    DOI: 10.36096/ijbes.v7i5.945
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