IDEAS home Printed from https://ideas.repec.org/a/adi/ijbess/v7y2025i4p330-349.html

Competitive intelligence evolution during and after Covid-19: A bibliometric mapping and industry change analysis

Author

Listed:
  • Murembiwa Justice Mashau

    (University of South Africa)

  • Tshilidzi Eric Nenzhelele

    (University of South Africa)

  • Ntsieni Fitzgerald Ramasimu

    (University of South Africa)

Abstract

The Covid-19 pandemic has profoundly transformed the competitive intelligence (CI) landscape across various businesses. The research examines the swift trend of competitive intelligence by bibliometric analysis. A total of 356 documents were picked from the Scopus database, covering the years 2020 to 2024, to delineate the domain of competitive intelligence and its research horizons. Findings indicate a substantial shift towards digital transformation, improved data analytics, and an increased focus on agility and resilience in competitive intelligence initiatives. These findings illustrate the dynamic influence of CI and delineate the developmental trends, themes, and patterns for academic practitioners and policymakers, who must adopt these emerging trends to enhance, promote, and sustain CI longevity, operational efficiency, and capability within the swiftly evolving business ecosystem. Prevalent topics encompass digital transformation, agility, resilience, collaboration, networking, ethics, and compliance. Geographically, Asia, North America, and Europe dominate research production in CI during and after Covid-19, although emerging economies exhibit interest. Citation analysis identified prominent authors, providing direction for subsequent research. Nonetheless, research deficiencies and obstacles remain, particularly the necessity for additional empirical investigations, the amalgamation of competitive intelligence with big data, comprehensive competitive intelligence frameworks for small enterprises, innovation, and the Internet of Things (IoT). This bibliometric literature study seeks to analyse and synthesise the fast developments in CI during and subsequent to the COVID-19 pandemic. This study analyses major topics, approaches, and changes in CI practices through the examination of several academic articles. The study offers significant insights and underscores the transformative potential of CI techniques. Key Words:Competitive intelligence; Covid-19; Decision; Industry change; Innovation; Strategic; Technology

Suggested Citation

  • Murembiwa Justice Mashau & Tshilidzi Eric Nenzhelele & Ntsieni Fitzgerald Ramasimu, 2025. "Competitive intelligence evolution during and after Covid-19: A bibliometric mapping and industry change analysis," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 7(4), pages 330-349, July.
    • Handle: RePEc:adi:ijbess:v:7:y:2025:i:4:p:330-349
    DOI: 10.36096/ijbes.v7i4.907
    as

    Download full text from publisher

    File URL: https://www.bussecon.com/ojs/index.php/ijbes/article/view/907/543
    Download Restriction: no
    File URL: https://doi.org/10.36096/ijbes.v7i4.907
    Download Restriction: no
    File URL: https://libkey.io/10.36096/ijbes.v7i4.907?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fisher Ke, Jian-yu & Otto, James & Han, Chaodong, 2022. "Customer-Country diversification and inventory efficiency: Comparative evidence from the manufacturing sector during the pre-pandemic and the COVID-19 pandemic periods," Journal of Business Research, Elsevier, vol. 148(C), pages 292-303.
    2. Manal Benatiya Andaloussi, 2024. "A Bibliometric Literature Review of Digital Supply Chain: Trends, Insights, and Future Directions," SAGE Open, , vol. 14(2), pages 21582440241, April.
    3. Lucia Biondi & Salvatore Russo, 2022. "Integrating strategic planning and performance management in universities: a multiple case-study analysis," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(2), pages 417-448, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:rbs:ijbess:v:7:y:2026:i:6:p:90-105 is not listed on IDEAS

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Geng & Ye, Xiaoke & Li, Yunxiong & Postema, Louise & Skorytska, Olena & Lam, Hugo K.S., 2025. "How does firm exit during geopolitical conflicts affect idiosyncratic risk? Evidence from the Russia–Ukraine war," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 204(C).
    2. Paola Ramassa & Francesco Avallone & Alberto Quagli, 2024. "Can “publishing game” pressures affect the research topic choice? A survey of European accounting researchers," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 507-542, June.
    3. Shen, Lu & Zhou, Kevin Zheng & Ye, Yan, 2025. "Supplier concentration and operational efficiency during catastrophic risks," International Journal of Production Economics, Elsevier, vol. 290(C).
    4. Francesca Manes-Rossi & Riccardo Mussari & Denita Cepiku, 2022. "Introduction to the special issue: “Performance measurement systems in universities: Threats or opportunities for governance?”," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(2), pages 327-335, June.
    5. Zhou, Wenxiao & Song, Yi & Xu, Deyi & Zhang, Yijun, 2025. "Government subsidies and industrial chain resilience: Evidence from Chinese resource-based enterprises," Resources Policy, Elsevier, vol. 102(C).
    6. Ke, Jian-yu & Cho, Woohyun & Su, Hao, 2025. "Flying through uncertainty: Air transportation’s impact on supply chain resilience and inventory efficiency," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 197(C).
    7. Muhammad Zada & Imran Saeed & Jawad Khan & Shagufta Zada, 2024. "Navigating post-pandemic challenges through institutional research networks and talent management," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    8. Zhou, Lijuan & Zhang, Ruchuan & Zhang, Aizhen & Li, Miao & Li, Aijun, 2024. "Understanding the role of energy sector in the outbreak of epidemic in China: An analysis based on SEIDR epidemic model, dynamic input-output model and resource allocation DEA model," Energy, Elsevier, vol. 305(C).
    9. Juhi Kamra & Ambica Prakash Mani & Manu Sharma & Sudhanshu Joshi, 2024. "The Nexus between Green Supply Chain Management and Sustainability Performance in the Past Decade," Sustainability, MDPI, vol. 16(17), pages 1-33, August.
    10. Tongle Si & Pedro Senna & Jaime Bonnin Roca, 2026. "Resilience: The Need for an Interdisciplinary Research Agenda for Policymaking," Circular Economy and Sustainability, Springer, vol. 6(2), pages 1-16, April.
    11. Agarwal, Reeti & Mehrotra, Ankit & Alofaysan, Hind & Mahto, Raj V., 2025. "Digital technologies and green infrastructure: Advancing a resilient circular supply chain," Technovation, Elsevier, vol. 148(C).
    12. Cagri Gurbuz, Mustafa & Yurt, Oznur & Ozdemir, Sena & Sena, Vania & Yu, Wantao, 2023. "Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 155(PB).
    13. Agyekum, Ephraim Bonah & Tarawneh, Bashar & Rashid, Farhan Lafta, 2025. "State-of-the-Art review of liquid organic hydrogen carriers for hydrogen storage and transport: challenges and perspectives," Applied Energy, Elsevier, vol. 400(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:adi:ijbess:v:7:y:2025:i:4:p:330-349. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ibihutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.