The Global Education Market and the Directions of its Transformation: the Transition from Local to Global and Digital

  The article shows that the global education market as a segment of the global and growing services market has recently become increasingly important for the countries providing them and for the states creating demand for it.  The purpose of the article is to study the evolution of the global education market in the 21st century, to identify its main characteristics.  The article provides a stage-by-stage description of the evolution of the global education market over the past quarter of the century, and identifies new qualitative features of each stage. The key characteristics of the modern global education market, as well as the impact of globalization on these processes, are formulated. The authors substantiate the point of view that it is important for the countries participating in the global education market to form new competitive advantages by improving the quality of education at all levels in the context of globalization and digitalization of education. Globalization and the growth of the middle class in Asia, Africa, and Latin America have created a huge demand for high-quality education, thus increasing the competitiveness of individual countries and universities in the global education market remains their priority and mission.